HOW TO PLACE A JOB ADVERT ON LINKEDIN

Introduction
Did you know LinkedIn focuses on professional connections which enables you to tap into the hidden job market by connecting with people in your industry and letting them know you’re available for new opportunities?

The latest research conducted by LinkedIn has shown that 80% of job connection has been through online networking. LinkedIn enables you to see relevant job opportunities for your career goals as well as save time which could have been wasted on searches.

BENEFITS OF LINKEDIN

They’re are various benefits attached to the LinkedIn:

1.TARGETED TALENT TOOl:

This is simply hiring potential and highly relevant candidates to the job you are advertising. It is beyond a general or wide search. Searches are streamlined and this is based on skills, level, work experience etc.
It helps reduce time to hire and also improve candidate quality.
Targeted talent tool which is one of benefits of utilizing LinkedIn for job advert helps in;


Professional network:

LinkedIn boosts potential networks as well as offering opportunities to potential candidates. You get to see vast offers of different potential and professional candidates.

Targeted search:

LinkedIn advanced search filter helps you target and streamline your search to a highly specific demographics such as skills, experience level, industry, location etc. Professional candidates who might not be in search of jobs but are open to new opportunities are easily attracted.

Passive candidate:

It helps reach highly relevant candidates who are not actively in search of a job but are open to new opportunities.


2.BUILD YOUR EMPLOYER’S BRAND

Showcase Company Culture:
When crafted well, it tells a lot about the company’s culture, benefits, and basic values they stand for. This thereby helps to attract candidates whose values align with your organization.

Increased Visibility:


Posts made on LinkedIn about your company increase visibility. It grants access and visibility to potential Candidates who might not be familiar with your brand.

Attract Top Talent:
It helps to attract professional and efficient candidates who are actively wanted by many companies.


3.IMPROVED EFFICIENCY AND COST- EFFECTIVENESS:

Efficiency and effectiveness is improved through:

-Reaching a wide range of qualified candidates.
– Due to the opportunity to post free advertisements, recruitment costs are being reduced.
– it helps in efficient and effective management of applications involved in the collection of resumes, scheduling interviews and communicating with the candidates.
– it also makes it easy to track the performance of your job advert in order to improve in posts made in the future.


HOW TO POST A JOB ADVERT ON LINKEDIN
PREPARATION

-signing in or signing up on the account:

To sign in(if you already have an account), follow the steps below;

• With the help of your web browser, visit the official website which is Linkedln.com
• Enter your login details which is your email address or phone number accurately. and click on ‘sign in’ when done with inputting the details.


To sign up(If you don’t have an account), follow the steps below;

•Visit the official LinkedIn website and click on the prominent join now button on the homepage to start up a sign up process.

•Fill Out the Signup Form by inputting your first name, last name, email address, and creating a strong password.

•You can add Additional Information such as location , current company and job title during the sign up.
Though not mandatory to input additional information, it is however important to help personalize your profile and also help build network and connection with important people which can help create opportunities.

Click “Join Now” Once you’ve filled out the form to complete the signup process.


-Have a clear Job description ready.


It is important to have a clear job description in order to attract a highly talented candidate who is fit for the role.

This can be achieved by the usage of clear and concise language in the description, highlighting the key responsibility, listing clearly the skills and experience required and also the culture and values of the company.



POSTING YOUR JOB ADVERT

You can post job advert on your through two methods

Personal account
-sign into your LinkedIn account.
-you then click on the “work” tab located at the homepage.
-select post a job located at the drop down menu which will lead you to a page where you can create and publish your job advert.

2. Through your company LinkedIn page.
It is advisable to use your company’s LinkedIn page when representing a large company. It helps leverage the employer brand.

-Go to your company’s LinkedIn page.
-Click on the “Admin Tools” tab located at the top of the page.
-select “careers” From the dropdown menu, which will lead you to a section where you can manage your company’s career page, including posting job openings.


In order to post your job advert, you can either go for the paid job advert or the free job advert. This is dependent on your budget and needs.

You also include and fill out job essential job details which include the job title, location, employment type, seniority level, and a brief summary which should be able to captivate a candidate’s mind.

CRAFTING OUT A WELL WRITTEN JOB DESCRIPTION

You craft out a well written and detailed job description. This is usually followed after all information about the job has been gathered and duly noted.

It is important for the job description to include;
Headline and a well written description of the role: This gives a detailed explanation on the available role thereby increasing the opportunity of attracting relevant candidates.
Basic keywords which are relevant help to improve the search of qualified candidates.
Company’s culture and values: it does not only entail duties but also benefits as well as values and culture which showcase the company.



TARGETING THE RIGHT AUDIENCE

You should be strategic and specific in your target. You target by including industry, job title, skills, experience level, location, company, size, and even years of experience.

Also you should consider factors like the skills such as educational level and professionalism required to fit in thereby including it.



PUBLISHING YOUR JOB ADVERT

Before publishing your job advert endeavor to:

Review and Proofread: To avoid making mistakes or passing the wrong information, it is necessary to make thorough corrections by reviewing and proofreading the advert before it is posted for the general public.


To streamline application, you can add
Screening questions
Readily and promptly respond to applications.
Optimize LinkedIn for your job advert now!!